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strategies

Marketing Strategies

New strategies and activities for growing your business

Marketing Strategies are charged on a project basis, by the day or by the hour ……..you choose what is affordable, the strategies are usually based on primary (first hand) up to date qualitative and or quantitative research, new design and new compelling copy

Do you need up to date Independent Research?
on your products or services

on your customers

on new markets

on competitors – from the internet

no more dusty reportsIs it time for?
A new strategy and action plans

A new marketing and sales promotion programme

How about access to finance?

We may be able to help to find the finance to fund your development, just ask

How to Buy Marketing Strategies

Step 1 Contact Co-optimize Marketing on Tel 0113 393 5116

Step 2 Arrange a date and time for a 1 hour discussion, no obligation

Step 3 If we can help you, then we write a Marketing Strategy Proposal including your expectations, tangible outputs and timeline with costs, terms and conditions

Step 4 You raise the Purchase Order

Step 5 We work with you

Step 6 The Marketing Strategy is developed and cascaded into an Activity Plan

Step 7 Activities and Results are monitored, daily

Step 8 Change occurs aligned to the business requirements

Marketing Strategies are charged on a project basis, by the day or by the hour……..you choose what is affordable

“We work with you to optimize your sales
and profits now and in the future”

Tel: 0113 393 5116

Hotels and Hospitality – Business Growth Strategies and Action Plans

An area of specialism for Chris Allcoat is Hotels and Hospitality – Chris spent 25 years working for Hilton , Holiday Inn and and Private companies at unit management and regional management level. He had P&L responsibility ranging from £500K to £20m. Some of Chris’s main attributes are that he is direct, practical, commercial, and follows up with tenacity

Sometimes you need external resource to bring in new ideas and to make the actions happen

Sometimes you need a new direction

Sometimes you need direct action NOW

Sometimes you need external professional input to help create a sustainable future for the business

The services offered are:

  • Strategies and detailed actions to grow sales be that for the whole property or certain departments such as Rooms, Food and Beverage and Conferencing
  • Room sales either as a whole or by sector such as Local corporate, Conference, group and weekend
  • Competitor research
  • Business review to identify areas of sales and profit opportunity
  • Re branding and new positioning
  • Monitoring of results and actions

Client base includes:

  • Park Plaza Hotel Leeds
  • BlackHorse Restaurant with Rooms Clifton
  • Rendezvous Hotel Skipton
  • Woolley Hall Wakefield
  • Yo Yo Restaurant & Bar Shipley
  • Mulan Restaurant Leeds
  • Hayley’s Hotel Leeds
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